Images
Photography & Videography
Imagery
The imagery should capture a distinct personality, conveying warmth, energy, and a sense of endless possibilities. Let the photos and videos exude brightness and inspiration, with light playing a central role. Embrace natural light abundantly, welcoming ample sunshine, natural washouts, and sun flares. Symbolize the brand's themes and the characteristic weather, light, and campus beauty through the presence of the sky and the sun.
Collections of images are available via Pacific's Digital Media Asset Management System.
Lifestyle Photography
Our campus and region is part of the Pacific identity, however it is nothing without the diverse student, staff and faculty population, and the relationships that thrive here between all. We have and welcome a broad spectrum of diversity throughout our campus. Whenever possible, be inclusive in showing diversity that captures environmental photography and showcases authentic interactions within our campus community.
Cutouts & Graphic Elements
This style of imagery creates a dynamic and uniquely own-able layout that complements the brand’s collage style and textural elements. When done correctly, it adds at human element to an otherwise rigid design.
